It also got a special mention in the annual list’s accompanying report as a prime example of what Kantar calls “practical creativity” during the pandemic, of finding a unique solution to the challenge of keeping a brand relevant in such testing times. As an extension of the campaign, it also launched drive-in cinema events across the UK. If you continue browsing, we assume that you consent to our use of, Why the Army shifted its focus to tackle the ‘culture of perfectionism’, How a shift in brand positioning saw donations fly for charity MyTenNights, Moving on: How marketers are rethinking customer journeys, Why preserving brand reputation is a constant ‘game of cat and mouse’. The latest video is an absolute must-watch. These screenings helped to generate positive sentiment around the brand, with 96% of attendees saying they would recommend it to a friend. Alongside this was a video once again featuring Ant and Dec and aimed specifically at people on their own or feeling they do not have anyone they can talk with, highlighting available support. 1. Enter your email below. “It is about leads that deliver the best Life Time Value,” said another. An interesting stunt, but T-Rex’s have nothing on 2020. 10 Killer Movie Marketing Campaigns. The creativity of the execution caught people’s attention, with the public response driving huge earned reach across social and publisher platforms. Gracing us in Australia were these billboards for Ant-Man, that were made for ants. Our website uses cookies to improve your user experience. All rights reserved. The giant lightsaber was airlifted by a helicopter and made to match Kylo Ren’s crossguard sabre from the film The Last Jedi. The stunt did pretty well for raising awareness about the indie film, it ended up grossing $126 million. ... 7 Of The Most Ingenious Movie Marketing Ideas. The 5 campaigns you must have for your 2020 Marketing Plan. When Budweiser brought back its much loved ‘Whassup’ catchphrase earlier this year, it wasn’t just about trying to cash-in on any 1990s revival. By day the billboard appeared to feature a random collection of bloody wooden stakes. In the film Pennywise the clown is known to live in sewers and carry signature red balloons – so this tactic was simple and very on-brand. Either way, we’re on the edge of our seats waiting to find out. Working with ecommerce agency, Good Growth the company created the Heinz to Home website in less than three weeks. Who knows why the Star Wars marketing time decided that flying a giant lightsaber around Sydney was a good idea, but they did. It made over $250 million from a budget of $25,000. An hour later, as I walked out of the meeting, my email pinged. Together’ offers a glimmer of optimism that things will return to normal and when they do Expedia will be there to help people plan their next trip. Many of the changes wrought by the Covid-19 pandemic during 2020 accelerated movement in an existing direction of travel. The best marketing campaigns work with the films they are building anticipation for. MyTenNights, which automates donations during Ramadan, cut through charity chatter with a donor-centric campaign resulting in a 153% rise in donations. Making a change when things are going well is always difficult but Direct Line has shown that if it’s done for the right business reasons, backed up by years of learning in marketing effectiveness, it can be the right choice. Heinz moved fast to meet changing demands, with the brand’s head of ecommerce for the UK and Ireland, Jean-Philippe Nier, saying: “We worked like a startup, aiming to launch a minimum viable product as quickly as possibly and improve our proposition every day from launch.”. By Marketing Week Reporters 8 Dec 2020 8:00 am Ikea has done a lot in recent years to reposition itself as a brand beyond the usual perception as fast-furniture favourite of mainstream middle England, launching collaborations with Louis Vuitton menswear artistic director Virgil Abloh and returning to its roots as Scandi design pioneers. A TV spot featuring Ant and Dec encouraged viewers to pick up the phone and share messages of support across social media using the hashtag #BritainGetTalking. Published on Apr 18, 2020 Marketing a film is perhaps the second most important aspect of movie production, although if you talk to a Studio type it's probably going to be the first. Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. They even falsified missing person reports and published them in local newspapers. Ants needed to know, you see. Registered office at Floor M, 10 York Road, London, SE1 7ND. But in some ways, these movie taglines are just so awful. It also had a lasting impact on any coulrophobics (me). But as darkness descended and a spotlight was turned on it revealed the chilling shadow of Dracula himself. Clause with a beautiful teeny weeny afro I’ve ever seen in a marketing campaign. Jaws 2 (1978) 58% and Alien (1979) 98%. Trend 1. Why ITV is focusing on mental health in the fight against Covid-19. (Photo by Universal Pictures/20th Century Fox Film Corp.) Deadpool (2016) 85%. ‘Let’s take a trip’ shows a couple recreating holiday experiences at home in a beautifully shot stop-motion film directed by Victor Haegelin and developed with agency TeamOne. MB. According to BBH, the agency behind the campaign, Heinz to Home experienced a 200% increase in sales in Q1 of 2020, and beat its impressions target by a factor of three within 48 hours. The campaign is part of ITV’s wider objective to encourage 10 million people to take action and improve their mental or physical health by 2023. In the meantime, let’s revisit some genius guerrilla movie marketing campaigns. Titled “Why So Serious”, the campaign conducted an elaborate ARG in 75 countries across the world. The Dark Knight conducted a marketing scheme worthy of a Christopher Nolan film. How to Get Started? Apple launched it's official instagram account in 2017. Volkswagen: Think small At the time of Volkswagen’s marketing campaign, cars were a big power and fashion statement.But, Volkswagen went the complete opposite way and achieved the status of having the greatest print campaign ever. Music is your product. With a contemporary urban setting, it features a hoodie-wearing hare soaking up pints of ale with a crafty kebab takeout while his tortoise neighbour gets ready to face the world after a wholesome early night. Much like the tortoise, Ikea would seem to be rested and ready for the next challenge. It gives a homey feeling, warms the heart, and gives hope for where there is life, and there is hope. With this article, we aim to share this list with you and our thoughts on how all these campaigns utilized viral marketing to umm…. By subscribing you agree to our Terms of Use and Probably one of the most famous guerrilla marketing campaigns to date, the filmmakers of The Blair Witch Project marketed it as a documentary. Popping up in Utah, Romania and now California, and then disappearing just as quickly, these metal monoliths have people around the world scratching their heads. Video marketing has been part of B2C marketing campaigns for as long as we’ve had television, but it is very new to the field of B2B marketing because it has always been more traditionally leaning than its B2C counterpart. From the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020. Who knows if they’re a wild PR stunt promoting the next big thing. A strange effect of the lightsaber was that taking a slow exposure picture (or just shaking your head rapidly like an idiot) revealed a hidden message – the tickets were on sale at Hoyts. An elaborate marketing ploy? The Blair Witch Project remains one of the best marketed movies of all time. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. ‘We’re on it’, created by agency Saatchi & Saatchi, aims to position Direct Line as a proactive solver of problems. It was a request for an article talking about my views on performance marketing in 2020. While many brands created sentimental ads during the Covid-19 crisis, The Automobile Association provided us with some much-needed joy. Fans worked together to uncover clues that led them to things like mobile phones hidden in cakes, defaced dollar bills and casting votes in the Gotham City election. }. In some ways, this is its own best movie taglines list. Privacy Policy. As if switching creative platform isn’t a big enough job in normal times, it did so just weeks before the pandemic hit. This discussion went on for a while. 9 Dec 2020 7:12 am Analysis Uncategorized LT. siteads.queue.push( {"site":"gizmodo","pagetype":"article","ad_type":"article","sec":"entertainment","amp":false,"ctype":"article","article":"best movie marketing campaigns","article-tags":["guerrilla marketing","movie marketing","movies"],"native":["null"],"aggregate":["guerrilla marketing","movie marketing","movies"],"pageID":["null"],"sub-sec":"","cat":"entertainment","cat1":"","ad_location":"mrec-content-mobile","targeting":{"pos":"2"},"provider":"google-dfp","element_id":"ad-slot_mrec-content-mobile_section-index-1_pos-2"} ); % more effective than the Fixer was still working, it ended up grossing $ million., below are 10 Ideas and strategies you need to panic, below are 10 Ideas and strategies you to. Most minimal exchange of words idea where to start monoliths going around there is Life, and gives hope where... 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