Rank actual outcomes from using social media. While some respondents agreed that they’d like to see these types of content, about half (56.7%) said they wanted to hear none of the above from brands. Facebook is constantly tweaking its News Feed algorithm and it appears that organic reach has once again declined over the past 12 months with just 21 percent of people “disagreeing” or “strongly disagreeing” with the below statement: Video has been booming across social channels for the past couple of years and 85 percent of businesses are keen to create more video in 2018: When we asked what’s currently holding businesses back from creating more video content lack of time and budget were the two main blockers: Facebook is the most popular platform for paid ads (94 percent), followed by Instagram (44 percent), with LinkedIn and Twitter tied in third place (26 percent): Looking ahead, 67 percent of businesses are looking to increase their social media advertising budget in 2018: Ninty-five percent of respondents said their business posts images, with links (85 percent) being the second most shared content type: Last year, only 29 percent of State of Social respondents had created stories on Instagram or Snapchat. Trust levels for different platforms followed similar distribution patterns in the U.S. and Europe, and were mostly positive. Think about what you’re selling. Sum it all up- that’s your potential reach. Whereas businesses that have not invested in ads are more than twice as likely to report that the effectiveness of social media marketing for their business is “uncertain” or “very ineffective”. Social Media Survey Results: Few Sales Coming from Social Media Efforts. 52% of people think that social media has a very or somewhat positive influence on society and only 38% think that the impact is negative (10% answered that there was no impact). Our team surveyed over 600 consumers at the beginning of April to gauge their opinions on social media marketing tactics and how their social media behavior has changed. | Privacy Policy, © Copyright 2007-2020 Ignite Social Media. In terms of quarantine status, those who have been formally quarantined are mostly likely to seek brand updates and 36% of them want to be entertained. If I were to do the study again I would’ve asked participants to give an indication of their age group and possibly sample participants from each age range in order to see if the frequency of use varied with age. Many social media platforms have evolved to integrate marketing, advertising and commerce. Messaging platforms have grown at an incredible rate over the last couple of years. The narratives we share and portray on social media are all positive and celebratory. New version of Round 9 data now available. Those that have been turned off are reporting concerns over price gouging, ads for travel, and brands advertising the sale of personal protective equipment (PPE). More than 450 readers responded to the survey, including 340 lawyers (56% female, 44% male), weighing in on their use of social media … Explore the latest YouGov polling, survey results and articles about Social Media. You can view a more detailed breakdown on the data at the bottom of this post. 280 Daines Street, #200 YouGov found that 85 per cent of respondents follow social media influencers in the … For example: websites, social media, blogs, ebooks, newsletters, etc. The overarching goal of the research is to create knowledge and resources for education professionals as they assess and implement social media strategies for communication and engagement. To post your survey link to Facebook: Go to the Collect Responses section of your survey. Social media platforms allow users to view material posted by others and to post content for others to see. Business Wire & PR News survey release on social media monitoring. 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