Celebrities like country singer Barbara Mandrell and actress Lynn Redgrave acted as spokespeople for the brand. Another one of Swanson's international options, this frozen dinner looks like a predecessor to what you might find at an American Chinese takeout restaurant today. Hey, alternating between scalding-hot cheese and still-frozen meat was just part of the fun. Cronin was eventually promoted to head of product development, but the job didn't come without its drawbacks. The 5,000 dinners proved to be a way off the mark. In the '70s, Swanson introduced this larger-portion variation on the regular TV dinner, claiming it was for those who wanted to "eat like a man" and people with a "hearty appetite." Although Lean Cuisine cut the calories and fat from frozen meals, it wasn't until the late 1990s that the frozen dinner market made room for healthy meals—as in meals that weren't necessarily low calorie but packed a nutritional punch. The meal included the usuals — buttered peas and whipped potatoes — but also a "frosty fruit salad" with bite-sized marshmallows that could be removed to thaw before putting the tray into the oven. One of the earliest flavors, Chicken and Vegetables, was marketed to women as a lower-calorie alternative to Stouffer's frozen meals. By the 1970s, however, the increasing number of two-income families and single working parents shifted competition to restaurant food, either eaten at the restaurant or ordered to … Busy parents in the 1990s were urged to serve their kids these frozen dinner abominations from ConAgra that included entrees such as chicken nuggets, pizza, ravioli, corn dogs, and the like. Hey, for being frozen, it doesn't look half bad! Swanson - Hungry Man Salisbury Steak TV Dinner box - 1970's In the mid-70's, Swanson introduced their "Hungry-Man" concept, and from what I recall, it was pretty successful. But Twinkies aren't a balanced meal, which led to the "Morton Twinkie Supper." Learn how to harness the power of tea to lose weight. As a child in the 1970s, I loved Swanson's TV Dinners although we very rarely had them. Same deal, more 21st century name. But if you're an '80s kid, there's a good chance you had this meal at least once growing up. Smart Ones are still around today, although Weight Watchers has rebranded as WW. Cheapism’s independent editorial team finds the best for less. When Swanson's TV dinners launched in the 1950s, the product competed primarily with home-cooked food, and was developed with a relatively low price point for the consumer. The meal was released in the 1970s. The 1970s and 1980s were filled with memorable but not-so-healthy foods. You can still find Lean Cuisines and Hungry-Man products in grocery store frozen aisles, and Trader Joe's is doing its best to make them actually palatable. Heartier than EasyMac, this frozen dinner pairs chicken nuggets and broccoli with Kraft's signature dish. RELATED: This 7-day smoothie diet will help you shed those last few pounds. Gotta love a TV dinner that has tater tots included. In the early 1960s, Swanson introduced a new TV dinner that came with three pieces of fried chicken, potatoes whipped with milk and butter, and "tender" mixed vegetables. Sign up for our newsletter to get daily recipes and food news in your inbox! Swanson didn’t add a dessert compartment to the TV dinner until 1960 (options included apple cobbler and brownies). Quite a construct for a frozen meal borne of mediocrity, and maybe too much. Related: The 50 American Inventions That Changed the World. For others, it's trying Polynesian food for the first time while watching the Solid Gold Dancers gyrate to the week's top 10 hits. The first dinner was a Thanksgiving meal. Swanson German Style TV dinner is a TV dinner that was part of the Swanson International Menu line. When it became clear that 260 tons of frozen turkey would go unclaimed, lore has it that a Swanson salesman named Gerry Thomas came to the rescue. Click here for all of our latest coronavirus coverage. The name no longer appears on the front, but most people are aware of TV dinners through vintage television commercials and other aspects of 1950s American culture. DiGiorno was invented in the '90s, but any millennial will remember the tagline: "It's not delivery, it's DiGiorno." And for more, don't miss these 52 Life-Changing Kitchen Hacks That'll Make You Enjoy Cooking Again. In 1973, TV Dinners were up-sized when the parent company of Swanson Dinners released a series of large meals known as Hungry-Man. Although family-style frozen dinners had been available since at least as far back as the heyday of Banquet's Giblet Gravy & Sliced Turkey Buffet Dinner, they took off in the 1990s. Still, Swanson wasn't the first company to sell a "balanced" frozen meal (featuring a protein, a starch, and a vegetable), but it was the one that spawned an industry—one that continues to this day. Incidentally, if you ask Google or Siri who invented the TV dinner, it will tell you it was Cronin. If you're feeling particularly nostalgic, many of these TV dinners are still available today. In turn, they processed the eggs, made butter from the cream, and sold these products to distributors and charged a commissi… Swanson German Style Dinner. The easy way to make healthier comfort foods. Swanson ended up selling 10,000,000 TV dinners that first year. Variations included a Pirate Picnic, Sundown Supper, Sea Diver's Dinner, and Safari Supper, and each came with something called "Milk Magic.". If Swanson's international cuisine was gaining traction, this was the … Related: 25 Childhood Cereals We Wish They'd Bring Back. As The New York Times reported in 1984, Stouffer's sales plunged after 1978. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. Swanson also debuted a Salisbury Steak and mushroom gravy dinner with corn, peas, and apple cobbler that one man ate 15 yeas after its expiration date — "and lived! Dessert was a "luscious walnut brownie. Related: We Tasted 13 Frozen Pizzas and This Is the Best. And, while the food might not have made much of an impression, there was something about being able to watch TV while you ate — not to mention noticing your mom didn't seem totally stressed out — that left many of us with pleasant memories of what was often a less-than-pleasant meal. For more, check out these 108 Most Popular Sodas Ranked by How Toxic They Are. Nevertheless, Swanson's TV dinner may never have happened if it wasn't for a business blunder that left the company with some 520,000 lbs of turkey left over after Thanksgiving in 1953. RELATED: Your ultimate restaurant and supermarket survival guide is here! RELATED: Sign up for our newsletter to get daily recipes and food news in your inbox! Finally, a brand that recognized that Americans just want cheese and carbs, even if it is served with the ubiquitous buttered peas and glazed carrots. Frozen dinners are still going strong today. Yep, this was the decade some modern-day classics hit the frozen-food market. Marie Callender's has been around for decades, and '00s kids were just as likely to enjoy these frozen meals as earlier generations. Morton Fried Chicken TV Dinner box - 1970s. "Don't bring any more of these out here unless you bring us a lot of beer, too," they told her. A lot of new sugary snacks hit the shelves, some of which are still popular and some not so much. This 7-day smoothie diet will help you shed those last few pounds. 1962 — Swanson dropped the name “TV Dinners” to enforce the idea that they could be eaten anytime of day; 1970 — Gerry Thomas retired. Perfect for sitting in front of the TV and watching a sports game, DiGiorno revolutionized the frozen pizza game. Our memory banks are filled with the tastes, smells and packaging of snacks, quick meals, cereals and drinks of decades gone by. "Good thing I found these Hungry-Man dinners from Swanson.". In the '70s, … Hawked in TV commercials by the likes of Mean Joe Greene, it came in versions such as fish 'n' chips, Salisbury steak, fried chicken, and turkey pot pie. You can't go wrong with our Best-Ever Mac and Cheese Recipe. from the 1960's\70's Link to new part two video: https://youtu.be/GC3IgfO2cOA Hunt's Snack Pack Chocolate Pudding. Dubiousness aside, Lean Cuisines were huge at the time, largely due to the marketing tactic promising that those — mostly women — who ate them were, "On Your Way to Being Lean." Which means that this Sept. 10, you can still celebrate "National TV Dinner Day" — because yes, that, just like raisin sauce, is a thing that exists in the world today. Beef with Sauerbarten Gravy Spatzle (pasta) Bavarian Red Cabbage Prune-Apricot Compote Swanson chicken pot pie. It was essentially a TV dinner—with a Twinkie on the side. In the United Kingdom, prepared frozen meals first became widely available in the late 1970s. It cost 98 cents and came in a box resembling a TV. The sirloin beef tray came with "rich" brown gravy, buttered peas, and French fries. More than 40 years later, you can still get a microwaveable Hungry-Man dinner, albeit not without some health concerns. Now owned by Nestle, Lean Cuisine provided a "healthier" alternative to other TV dinners when it was introduced in the '80s. The 5,000 dinners proved to be a gross underestimation. In 1990, ConAgra Foods created the Kid Cuisine brand, which was, and is, essentially a classic TV dinner albeit tweaked for maximum kid-appreciation. Obviously, due to the above turkey incident story... the first TV dinners featured turkey, corn bread dressing and gravy, buttered peas and sweet potatoes. Like us on Facebook to see similar stories, Black Americans reflect on a brutal week: ‘We are sick and tired of being sick and tired’. Related: 11 Careers Where Women are Paid More than Men, Whoever's stroke of genius they were, those first frozen turkey TV dinners came with portions of cornbread dressing, gravy, peas, sweet potatoes, and pats of butter. From the looks of this vintage ad, the Swanson Mexican-style dinner featured an enchilada, black beans, and rice. The Chun King brand served up shrimp and unspecified "meat" egg rolls with a chicken chop suey and "fluffy" white rice. The meal was released in the 1970s. By the time this version came out in the mid '60s, Swanson had 11 TV dinner variations on the market, including one with fried shrimp. 1970s to present. However, you enjoy them, having a frozen meal at the ready can be a lifesaver on those busy nights. Libbyland Dinners, the first commercially successful kiddie version of the TV dinner, debuted in 1971. ", Just before the dawn of the 1970s, Morton joined the TV dinner fray with a three-course version. For housewives of the day, it was the no-brainer answer to a hungry husband (and children) if she had a busy day or an evening away from home. The original TV dinner had a cost of $0.98 and Swanson had estimated it would sell about 5,000 dinners in the first year. Totino's are still as tasty as ever, but they hold a special place in '90s kids' hearts. If Swanson's international cuisine was gaining traction, this was the all-American alternative: fried chicken. The dessert is typical the big draw on a TV dinner, but this one looks … Additionally, the frozen … Another frozen "snack" that was really a meal, Bagel Bites hit shelves in 1985. Which is, apparently, still a thing that people willingly eat. Libby called its dinners inventive names like "Safari Supper" and "Pirate Picnic" and included two mini-entrees along with only-for-kids items like "Milk Magic Crystals" (which turned ordinary milk into something really…sweet). In the next year, Swanson sold more than 10 million meals for 98 cents each, and the rest is culinarily dubious history. While that's debatable, the invention did, interestingly, launch one woman's career. My family ate at the table instead of in front of the TV. by, Vintage Ad #2,335: Libbyland Adventure Dinners by, 1956 Chun King TV Dinner Advertisement Readers Digest October 1956 by, Swanson Hungry-Man Turkey Pie TV Dinner, 1970's by, Vintage 1973 Food Ad, Stouffer's Frozen Foods, Corn Souffle, Scalloped Potatoes, Broccoli au Gratin by, 25 Childhood Cereals We Wish They'd Bring Back, The 50 American Inventions That Changed the World, 11 Careers Where Women are Paid More than Men, Jell-O Salad and Other Old-School Potluck Recipes We Secretly Love, We Tasted 13 Frozen Pizzas and This Is the Best. While the term "TV Dinner" is now synonymous with "frozen dinner," it began as a brand name under which C.A. For the record, some dispute this story and say it was the Swansons themselves who came up with the concept. The Swanson TV dinners consisted of sliced turkey with cornbread stuffing, sweet potatoes, and buttered peas, and the Swanson frozen dinners first hit shelves in the 1950s. Today, Stouffer's family-style meals can be cooked in the oven or microwave. RELATED: Learn how to harness the power of tea to lose weight. But they were invented in 1983, and they're sure to bring nostalgia for people who grew up during that decade. ... this required TV trays. More than two decades after Jack Fisher's "man-size" frozen FrigiDinners failed to entice, Swanson came out with "Hungry-Man," the TV dinner made with a "man's" appetite in mind (in other words, a standard TV dinner, only larger). Flat iron square pancakes. The ads promised to "bring authentic, foreign-style right to your table … in any language, you can trust Swanson. TV dinners no doubt gave women more time to do things other than slaving over a hot oven, and are often listed as a possible factor in the rise of feminism. 1961 Swanson Turkey TV Dinners Ad, "Trust Swanson" by, Hostess Twinkies. Reflecting back, I think I liked the idea more than the taste. If you grew up with health-conscious parents, you might have enjoyed these frozen meals while you were growing up. The frozen TV dinner's origin story begins with a half a million-pound mistake. TV dinners have changed over the years, but you'll still feel nostalgic about these old options. ... Swanson … Herb. 9 Morton Twinkie Supper Morton Chicken and beef versions soon followed. A TV dinner (also called prepackaged meal, ready-made meal, ... but the first to achieve success was Swanson. While other companies were attempting to provide fruit-focused desserts, around 1974 Morton just got lazy, introducing TV dinners of beef patties, spaghetti, and pizza that shoved a Twinkie into the mix. They weren’t from a box, and they weren’t usually frozen either. Delicious cream filling happened, that's what. The ones in aluminum. Yellow snack cake with cream filling. It's a good day for Stouffer's." In the mid-1970s, Swanson introduced its international-style line of TV dinners, which included options like "Mexican Style" (featuring tamales and an enchilada), "Polynesian Style" (featuring sweet and sour chicken and pork and an orange tea cake, "German-Style" (featuring spaetzle and a prune-apricot compote) and "English Style" (capitalizing on the fish & chips craze). As Morton lost further frozen-dinner ground to Swanson, Banquet, and fast-food chains, it transitioned into frozen desserts. Strapped for time? ", Apparently attempting to think outside the tray, Swanson got a bit more creative around 1967 with TV dinners that seemed quite loosely inspired by the culinary traditions of other cultures. Swanson is a brand of TV dinners, broths, and canned poultry made for the North American market. I never cooked the brownie-the chocolate goo was better tasting as is. Your ultimate restaurant and supermarket survival guide is here! Swanson Mexican Style TV … But the real future might be in frozen meal "kits." The TV dinner, invented by Swanson in the '50s, was a frozen meal containing meat, vegetables and a dessert. Hungry-Man's first celebrity spokesman was NFL player "Mean" Joe Greene. 108 Most Popular Sodas Ranked by How Toxic They Are. And somehow, tonight, you don't feel like eating those leftovers. Meal contents Sweet and Sour Chicken and Pork, Roasted Rice in Seasoned Sauce, Vegetable Chow Mein, Orange Tea Cake But let's not forget about this classic ad from the same time, which starred a pre-Taxi Jeff Conaway. Banquet's classic flavors, like the Salisbury steak, have been around for decades. The brand launched in 1988 with a tofu pot pie, but it didn't see mainstream success until the '90s. But what '90s kid hasn't eaten a meal's worth (or more) of calories from pizza rolls (probably while watching TV)? What happened to the company that brilliantly combined fruit and marshmallows, or supplied a "luscious" brownie, you ask? Hot Pockets are still in the freezer aisle of your grocery store. Today, more than 65 years after the invention of the TV dinner, they're still a thing, although few people call them that anymore. It cost 98 cents and came in a box resembling a TV. Most homes in the 1960s and 1970s had a set of TV trays for just such an occasion. A 1978 ad for the Stouffer's line of TV dinners read: "Today your husband left on a business trip. People were also very into TV dinners and frozen snacks. Connect with friends faster than ever with the new Facebook app. RELATED: Click here for all of our latest coronavirus coverage. ", Related: Jell-O Salad and Other Old-School Potluck Recipes We Secretly Love. Following in Lean Cuisine's footsteps, Weight Watchers tried to capitalize on the "healthy" frozen dinner market with the Smart Ones line. The frozen, three-compartment platter sold for 98¢, which approximately converts to a hefty $8.65 in today's dollars. Stouffer's made use of the relatively new (but incredibly quick and convenient) microwave oven technology and related microwave-safe packaging. Condition: This original vintage full-page advertisement is … If you buy through our links, we may earn a commission to support our work. 10 Best Frozen Dinners For Busy Weeknights, Chicken and Vegetables, was marketed to women. Fortunately, they're still available today. Dinner was on the table at 5:30 sharp every evening. Description: 1961 SWANSON TV DINNER vintage magazine advertisement "Trust Swanson" -- Their Swiss steak is the kind you can cut with a fork -- Size: The dimensions of the full-page advertisement are approximately 10.5 inches x 13.5 inches (26.75 cm x 34.25 cm). Cronin used her friends as taste testers and, presumably because the quality of the food was less than stellar, they started making demands. Interestingly, Chun King, billed as "the royalty of American-Oriental Foods," was owned by Jeno Paulucci, creator of Jeno's Pizza Rolls and frozen pizza. Since then they have … "Ever since we got married, all he does is eat," his TV wife says. Discover (and save!) Read on for a little history and perspective on TV dinners, as well as some of our favorite mediocre meals from the '50s through the '90s. Thomas took inspiration from frozen airline meals packaged on aluminum trays and suggested using these to package the turkey surplus with sides. Billed as "the first frozen dinners for kids," Libbyland's packaging included pop-up animal cartoon characters. His final position at retirement was Director of Marketing and Sales. I was born in the 60’s, and I grew up with a mom that prepared most of our meals from scratch. There, he worked in a grocery store where he came into contact with John O. Jerpe, who owned a small commission company, in which Swanson would become a partner in 1899. In the '70s, Swanson introduced this larger-portion variation on the regular TV dinner, claiming it was for those who wanted to "eat like a man" and people with a "hearty appetite." In 1981, Stouffer's launched a comeback by introducing this low-cal version of the TV dinner, promoting the dubious claim that "never before have so few calories tasted so good." "No wonder there's always a full house on Swanson Night," ads declared. Initially, the Jerpe Commission Company purchased eggs and cream from local farmers. Those who remember eating them as kids recall them being "terrible," "awful," and "disgusting.". RELATED: The easy way to make healthier comfort foods. Kid Cuisine is still selling up a storm, but other brands, like Yummy Spoonfuls and Kidfresh, offer healthier kiddie choices as well. Yep, it's time for Kid Cuisine and Totino's pizza rolls. These are the 10 Best Frozen Dinners For Busy Weeknights. Gotta love a TV dinner that has tater tots included. These included German, Polynesian, Italian, Mexican, and Chinese dinners. You don't even have to boil water! Swanson & Sons overestimated the number of Thanksgiving turkeys the American public would consume. Later in the decade, Swanson would introduce the "exclusive home style touch" of an apple and peach slices dessert to this same meal. Now listed as a "classic taste" among Stouffer's offerings, this dinner made mac and cheese easier than ever. Swanson & Company marketed a frozen meal-on-a-tray. From Danish Rings and Swanson TV dinners to Nintendo Cereal and Hubba Bubba Gum, revisit these childhood classics. Meals included chicken and vegetables, Oriental beef, and zucchini lasagna. Most people over a certain age have memories of eating frozen TV dinners. Hawked in TV commercials by the likes of Mean Joe Greene, it came in versions such as fish 'n' chips, Salisbury steak, fried chicken, and turkey pot pie. Health-conscious consumers turned to Healthy Choice TV dinners in the 2000s, and the brand is still making a variety of steamer bowls and power bowls today. Here's a Morton fried chicken TV dinner box. Swanson's Hungry-Man line debuted in the '70s as bigger portions of the brand's already popular dishes — like a one pound serving of turkey pot pie. This was pretty standard fare — sliced apples, buttered peas, sweet potatoes — but also included a ham steak smothered in "raisin sauce." Forget about pudding in a little plastic container. Swanson - Hungry Man Salisbury Steak TV Dinner box - 1970's In the mid-70's, Swanson introduced their "Hungry-Man" concept, and from what I recall, it was pretty successful. Note: Cheapism does not accept or publish guest blog posts. The first TV dinner featured turkey, corn bread dressing and gravy, buttered peas and sweet potatoes. A Swanson bacteriologist named Betty Cronin was put in charge of developing the product, according to Mental Floss, and notes she had mostly "male underlings." A big trend in the 1970s? Sadie. Although these days, frozen dinners can range from a massive pizza to a ravioli with special dietary concessions, it was Swanson TV Dinners that started the hype, as a means of reducing food waste. These $19k SUVs Will Make You Trade in Your Car, This is a slam dunk if you want a one-card wallet in 2021, New Policy For Cars Used Less Than 49 Miles/Day, the Swanson frozen dinners first hit shelves in the 1950s, 52 Life-Changing Kitchen Hacks That'll Make You Enjoy Cooking Again. In 1952, C.A. By 1976, Libbyland Dinners were all played out, but kiddie TV dinners were here to stay. Cheapism may earn a commission if you buy through a link on our site. Stouffer's has them, as do Kroger, Tyson, and a handful of others. Swanson sold 10,000,000 of them that year. Carl A. Swanson(1879 – 1949) was a Swedish immigrant who worked on a farm in Blair, Nebraska, until he moved to Omaha. "We had been pitching regular supermarkets for years, but it wasn't until big chains such as Kroger started carrying frozen health foods in the late 1990s that our business really took off," Andy Berliner, who co-owns Amy's Kitchen, told CNN in 2009. The Swedish meatballs were an especially comforting dish for millennials longing for IKEA's delicacy. The TV dinner business is currently owned by Pinnacle Foods, while the broth business is currently owned by the Campbell Soup Company.Current TV dinner products sold under the brand include Swanson's Classics TV dinners and pot pies, and the current broth lineup includes chicken broth and beef broth. In an effort to expand the choices available to customers, Swanson introduced frozen breakfast and lunch meals, and by the 1960s they had dropped the name "TV dinner" from the packaging. You've finally got a chance to start reading that new novel. Aug 26, 2015 - In 1953 Swanson TV Dinners were born and changed family dining forever. … Evol prides itself on being "real food." I have some of the fondest food memories of the 1970’s. Prefer to cook from scratch? Swanson Polynesian Style TV dinner is a TV dinner that was part of the Swanson International Menu line. Is here fast-food chains, it does n't look half bad `` food! Connect with friends faster than ever, still a thing that people willingly eat of these TV were! Taste '' among Stouffer 's frozen meals first became widely available in '80s. For IKEA 's delicacy brownie, you ask our Best-Ever mac and cheese easier than ever with the new Times!, Oriental beef, and rice, just before the dawn of the earliest flavors like! Convenient ) microwave oven technology and related microwave-safe packaging, Polynesian, Italian Mexican. Does n't look half bad, if you 're an '80s kid, 's! 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